https://www.youtube.com/watch?v=6xSxXiHwMrg The author or producer of this ad is obviously google and that is shown from their brand name appearing after the ad. The audience of this ad are those who are in need of google products or already have access to their products and simply demonstrate the value of those products to the audience. The purpose of this advertisement is simply to encourage people to buy and use google products to their full efficiency and also to demonstrate the necessity for google products in every day life. The mode of transmitting ethical authority in this ad or ethos is not easily seen but more implied showing that google is doing a good thing by allowing you to record memories within their device and that they will be accountable for you. Pathos or emotional appeal is really the main subject that google is trying to hit with this ad. They are trying to tear at your heart strings by using an elderly man trying not to forget the love of his life, therefore, he...
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