Analyzing Commercial
https://www.youtube.com/watch?v=6xSxXiHwMrg
The author or producer of this ad is obviously google and that is shown from their brand name appearing after the ad. The audience of this ad are those who are in need of google products or already have access to their products and simply demonstrate the value of those products to the audience. The purpose of this advertisement is simply to encourage people to buy and use google products to their full efficiency and also to demonstrate the necessity for google products in every day life. The mode of transmitting ethical authority in this ad or ethos is not easily seen but more implied showing that google is doing a good thing by allowing you to record memories within their device and that they will be accountable for you. Pathos or emotional appeal is really the main subject that google is trying to hit with this ad. They are trying to tear at your heart strings by using an elderly man trying not to forget the love of his life, therefore, he records things that she did and has google remember it. In this way, we all see the necessity for this application in all of our lives. While yes, you can have google remember anything and they could have used any kind of example, by using a dementia effected old man that has lost the love of his life, they add one more layer of depth into their financial campaign or ad. This ad also utilizes logos or the appeal to logic. They do this by showing the convenience that having this device could prove in regard to remember things you may not be equipped with remembering.
The author or producer of this ad is obviously google and that is shown from their brand name appearing after the ad. The audience of this ad are those who are in need of google products or already have access to their products and simply demonstrate the value of those products to the audience. The purpose of this advertisement is simply to encourage people to buy and use google products to their full efficiency and also to demonstrate the necessity for google products in every day life. The mode of transmitting ethical authority in this ad or ethos is not easily seen but more implied showing that google is doing a good thing by allowing you to record memories within their device and that they will be accountable for you. Pathos or emotional appeal is really the main subject that google is trying to hit with this ad. They are trying to tear at your heart strings by using an elderly man trying not to forget the love of his life, therefore, he records things that she did and has google remember it. In this way, we all see the necessity for this application in all of our lives. While yes, you can have google remember anything and they could have used any kind of example, by using a dementia effected old man that has lost the love of his life, they add one more layer of depth into their financial campaign or ad. This ad also utilizes logos or the appeal to logic. They do this by showing the convenience that having this device could prove in regard to remember things you may not be equipped with remembering.
Comments
Post a Comment